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Tractive Program Terms and conditions

Last updated: July 2026

1. Introduction

These Lassie x Tractive Programme Terms and Conditions (“Programme Terms”) govern the offer made by Lassie Pet Health Limited (“Lassie”, “we”, “our”) under which eligible Lassie pet insurance customers can obtain a Tractive GPS and health tracker (the “Tracker”) on the terms set out below (the “Programme”).

These Programme Terms should be read together with our Terms of Use and Privacy Policy, both available on our Platforms. If there is any conflict between these Programme Terms and our Terms of Use, these Programme Terms shall prevail in relation to the Programme only.

The Tracker itself, and the subscription needed to use it (the “Tractive Subscription”), are supplied by Tractive GmbH (“Tractive”), a company registered in Austria, under Tractive’s own terms and conditions. Lassie is not a party to, and has no responsibility for, the contract between you and Tractive for the Tracker or the Tractive Subscription. Section 4 sets out what this means for you.

By taking part in the Programme, you agree to be bound by these Programme Terms.

2. Who Can Take Part

To take part in the Programme, you must:

  • hold an active Lassie pet insurance policy underwritten by Newline Insurance Company Limited (“Newline”);

  • be aged 18 or over and resident in the United Kingdom; and

  • redeem your Tracker offer through the Lassie app, and enter into a Tractive Subscription of at least twelve (12) months for that Tracker.

You may redeem one Tracker offer per pet insured with Lassie under a qualifying policy. If you insure more than one pet, you may redeem a separate Tracker offer for each qualifying pet.

3. How the Programme Works

  • Once your qualifying Lassie policy is active, open the Lassie app and follow the prompt to redeem your Tracker.

  • You will be directed to Tractive to complete your order for the Tracker and to set up your Tractive Subscription. This part of the process, and the contract for the Tracker and the Tractive Subscription, is between you and Tractive — see Section 4.

  • Once you have received your Tracker, connect it to the Lassie app to start tracking your pet’s activity and to take part in the points element of the Programme described in Section 5.

4. The Tracker and Tractive Subscription — Not a Lassie Product

4.1 The Tracker is supplied by Tractive GmbH, Poststrasse 4, 4061 Pasching, Austria. Your contract for the Tracker, and for the Tractive Subscription needed to use it, is with Tractive and is governed by Tractive’s own terms and conditions, available at Tractive’s T&Cs URL, not by these Programme Terms or our Terms of Use.

4.2 Lassie is not a party to that contract, does not sell or supply the Tracker, and assumes no product liability for it. This includes, without limitation, the Tracker’s functionality, accuracy, delivery, defects, or any harm arising from its use.

4.3 The Tractive Subscription is a separate paid service and is not covered, reimbursed, or discounted under your Lassie insurance policy.

4.4 To be eligible for the Tracker at a reduced price of £0, you must take out a Tractive Subscription of at least twelve (12) months. 

4.5 If you have a question or complaint about the Tracker, the Tractive Subscription, or your order with Tractive (including delivery, faults, billing, or cancellation), please contact Tractive directly using its Help Centre or customer service channels. We are here for anything relating to your Lassie insurance policy or the Lassie app.

5. Points and Rewards

5.1 Once your Tracker is connected to the Lassie app, you can earn points as follows:

  • a one-off award of 1,000 points the first time you link a Tractive device to your pet's profile in the Lassie app; and

  • 10 points for each day your pet meets its activity goal, as shown in the Lassie app.

5.2 We may change the number of points awarded for any activity, or introduce new ways to earn or lose points, at any time. We will publish any change on the Platforms. A change will not affect points you have already earned at the time of the change.

5.3 Points can be redeemed for a discount off your Lassie insurance premium, applied in the same way, and at the same time, as any other premium discount under your policy. The value of a point, and how redemption works, will be shown in the Lassie app.

5.4 Your total discount from points under this Programme is capped at £50 per dog and £25 per cat, per insurance year. Points earned above this cap in an insurance year are not carried forward, refunded, or paid in cash.

5.5 Points have no cash value, are non-transferable, cannot be exchanged, sold, or gifted, and cannot be redeemed for anything other than a discount off your Lassie insurance premium as described in this Section 5.

5.6 Points are tied to your Lassie account and the pet's profile in the Lassie app. If your qualifying policy for that pet ends, unredeemed points for that pet are forfeited.

5.7 We may suspend, adjust, or remove points where we reasonably believe they were earned through fraud, abuse of the Tracker or app (for example, artificially inflating activity data), or a breach of these Programme Terms.

Once your Tracker is connected to the Lassie app, you can earn points for your pet’s activity, which can be redeemed for a discount on your Lassie insurance premium in accordance with, and subject to the caps and rules set out in these Programme Terms.

6. Exclusions and Our Right to Suspend or Withdraw the Programme

We may refuse, suspend, or withdraw your participation in the Programme, including any £0/reduced Tracker pricing already applied, where:

  • your qualifying Lassie policy is cancelled, lapses, or is voided;

  • we reasonably suspect fraud, abuse, or a breach of these Programme Terms; or

  • the Programme is amended, suspended, or withdrawn in accordance with Section 9.

This is separate from, and does not affect, any right Tractive may have under its own terms to suspend or terminate the Tractive Subscription or your access to the Tracker.

7. This Is Not Advice

Participating in the Programme, and any information we or Tractive provide about the Tracker, is not the giving of advice or a personal recommendation regulated by the Financial Conduct Authority (“FCA”). The Tracker and Tractive Subscription are not insurance products and are not regulated by the FCA.

Lassie (FCA reference number 1045889) acts as an Appointed Representative of Advent Solutions Management Ltd (“OneAdvent”), which holds the relevant FCA Part IV permission. Insurance policies referenced in these Programme Terms are underwritten by Newline.

8. Data Protection

We will use your details, including your Programme participation and any activity data shared back to the Lassie app via your Tracker, in accordance with our Privacy Policy, to administer the Programme and, where you consent or as otherwise permitted by our Privacy Policy, to support your insurance cover and the points/rewards element of the Programme.

When you connect your Tracker to the Lassie app, activity and location data generated by the Tracker will be shared between Tractive and Lassie so that it can be displayed in, and used by, the Lassie app. Tractive's handling of your data before and outside of that connection is governed by Tractive's own privacy policy.

9. Changes to the Programme and These Terms

We may amend, suspend, or withdraw the Programme, or these Programme Terms, at any time. We will publish any changes on the Platforms. A change will not affect a benefit you have already become entitled to under these Programme Terms at the time of the change, unless we withdraw that benefit under Section 6.

Tractive may separately change the terms of the Tracker or the Tractive Subscription in accordance with its own terms and conditions; we will try to give you reasonable notice of any such change that we are made aware of, but we are not responsible for Tractive's changes.

10. Limitation of Liability

Nothing in these Programme Terms affects any right you have under our Terms of Use, or any statutory right that cannot be excluded or limited under applicable law. To the fullest extent permitted by law, our liability to you in connection with the Programme is limited to the value of any Lassie-provided benefit (such as points-based premium discounts) you were entitled to receive, and does not extend to the Tracker, the Tractive Subscription, or any acts or omissions of Tractive, which are Tractive's responsibility alone.

11. Complaints

If you have a complaint about the Lassie side of the Programme, please contact us using the details in Section 13. We will handle your complaint in accordance with the complaints process set out in our Terms of Use, including your right to refer unresolved complaints to the Financial Ombudsman Service. Complaints about the Tracker or the Tractive Subscription should be directed to Tractive.

12. Governing Law and Jurisdiction

These Programme Terms are governed by the laws of England and Wales, and are subject to the same jurisdiction provisions set out in Section 12 of our Terms of Use.

13. Contact Us

If you have any questions about the Programme or these Programme Terms, please contact us:

  • Email: hello@lassie.co

  • Post: Lassie Pet Health Limited, First Floor, Woolgate, 25 Basinghall Street, London, EC2V 5HA